85% Qualified Lead Rate for Dr. Kshitij Manerikar’s Oncology Practice

Background

Dr. Kshitij Manerikar is a leading oncologist dedicated to providing comprehensive, compassionate, and state-of-the-art cancer care. Specializing in surgical and medical oncology treatments, Dr. Manerikar focuses on delivering personalized care plans, accurate diagnoses, and advanced treatment options at top healthcare institutions in Pune, including Galaxy Care Hospital (Karve Road) and Chellaram Hospital (Bavdhan).

Understanding that cancer care requires immediate, trusted, and reliable medical support, Dr. Manerikar’s practice aimed to reach patients and families actively seeking specialized oncological consultations in Pune.

Objective

  • GBL Calls & Direct Phone Inquiries: Capitalize on local search intent in Pune to drive direct, urgent telephone calls from prospective patients or their family members via Google Call Extension.

  • Lead Generation & Qualified Inquiries: Attract potential patients who are genuinely seeking specialized cancer treatments and second opinions, prioritizing high lead quality (QL) over high volume.

  • Increasing Clinic Visits & OPD Consultations: Convert digital leads into actual hospital OPD appointments and clinic consultations.

  • Conversions & Cost Efficiency: Optimize ad campaigns to maximize final patient conversions for specialized oncology procedures while continuously lowering the Cost Per Qualified Lead (CPQL).

Challenges

  • Policy Violations & Medical Ad Restrictions: As oncology is in the sensitive healthcare sector, Google Ads frequently triggered strict healthcare policy violations regarding ad copy language and restricted medical keywords, requiring continuous compliance monitoring and copy adjustments.

  • Initial Junk Call Volume: Early Performance Max (PMax) campaigns generated broad search traffic, leading to an influx of low-intent or irrelevant calls.

  • Bidding & Network Dynamics: Switching bidding strategies (such as testing Maximize Conversions with account-default goals or enabling the broader Search Network) occasionally caused ad spend to stall or misallocate toward location listings rather than direct phone leads.

  • Competitive Healthcare Market: Navigating high search competition for specialist doctors in Pune while strictly maintaining targeting within key areas.

How Skovian helped?

  • 1. Shifted from Performance Max to Highly Targeted Search Campaigns

    The initial Performance Max campaigns brought in a significant number of irrelevant calls. After identifying this pattern, we added negative keywords and eventually shifted completely to a dedicated Google Search campaign.

    This helped the campaign focus on users actively searching for relevant oncology services and significantly improved the overall quality of inquiries.

  • 2. Built a Policy-Compliant Advertising Approach

    Healthcare advertising requires careful handling of medical terms, claims, and ad messaging. Our team continuously worked on creating compliant ad copies and refining keywords while ensuring the messaging continued to capture high-intent search traffic.

  • 3. Optimised Assets and Bidding Strategies

    We continuously tested and refined campaign assets, including location assets, to improve visibility without unnecessarily diverting budget away from search.

    When automated bidding strategies affected campaign spending, we adjusted the approach and returned to campaign-specific goals and a bidding strategy that helped restore spend efficiency and call volume.

  • 4. Continuously Refined Ad Copies and Search Terms

    The campaign was regularly monitored to identify high-performing search terms and underperforming ads. Less effective ad variations were paused, while fresh ads were created based on search intent.

    This continuous optimisation helped improve both call volume and the quality of leads generated through the campaign.

Impact numbers

  • 85% Qualified Lead Rate

  • 38% Reduction in CPQL

  • 45% Lead-to-Consultation Conversion Rate

Testimonial

I have had an excellent experience working with Skovian Ventures for managing my Google Business Profile. Their team is professional, responsive, and understands the importance of healthcare marketing. They consistently create high-quality, SEO-optimized content, keep my profile updated, and have significantly improved my online visibility and patient engagement.

Their strategic approach and attention to detail have made a noticeable difference in my digital presence. I truly appreciate their dedication and would highly recommend Skovian Ventures to doctors and healthcare professionals and Infact anyone looking to grow their business through effective Google Business Profile management.

Keep up the great work!

KSHITIJ MANERIKAR

Final line

By moving away from broad Performance Max campaigns and building a more controlled, intent-driven Google Search strategy, Skovian helped Dr. Kshitij Manerikar improve the quality of patient inquiries and build a more efficient patient acquisition funnel.

The campaign demonstrated that for specialized healthcare services, success is not only about generating more leads – it is about reaching the right people at the right time and converting relevant digital inquiries into actual consultations and patient treatments.