Cutting CPQL by 40%: Kosmic Kourtyard’s Commercial Lead Generation Success

Background

Kosmic Kourtyard is a premium real estate development located in Wagholi, Pune, offering residential as well as commercial spaces. Skovian ran ads for its Commercial offering, which is targeted towards business owners, entrepreneurs, and investors looking for premium retail and commercial real estate opportunities in one of Pune’s rapidly developing micro-markets.

The commercial campaign focused on promoting premium retail and commercial showrooms starting from 400 sq. ft., with the advertising communication prominently highlighting the project’s investment value and location.

Objective

  • Qualified Lead Generation & Site Visits: Generate a consistent pipeline of high-intent prospects looking for commercial property in and around Wagholi, while converting relevant inquiries into qualified leads and site visits.

  • Cost Optimization: Maintain an efficient CPL and CPQL while continuously improving lead quality and reducing budget spent on users who did not match the project’s location, budget, or commercial property requirements.

  • Investor & Business Audience Acquisition: Reach relevant audiences including commercial property investors, entrepreneurs, business owners, and professionals with the potential to invest in premium commercial real estate

Challenges

  • Possession Mismatch: Lead-quality analysis identified possession expectations as one of the reasons for prospect disqualification, requiring continuous refinement of communication and targeting.

  • Fluctuating CPQL: While campaigns generated strong lead volumes, changes in Qualified Lead percentage resulted in fluctuations in CPQL across different months.

  • Location Mismatch: A portion of the leads preferred properties in other locations or found the Wagholi location unsuitable, impacting overall lead qualification.

  • Static Creative Performance: Static creatives underperformed compared to video creatives, which generated the majority of Qualified Leads (QLs). This made maintaining consistent lead quality through static formats a challenge and increased the need for continuous video creative testing and optimization.

How Skovian helped?

  • Multi-Audience Lead Generation Strategy : Developed dedicated Meta campaigns targeting commercial offices, franchise owners, car dealerships, investors, departmental stores, and professionals around nearby IT hubs. Continuous testing helped identify the audience segments generating stronger-quality commercial inquiries.

  • High-Intent Communication & Creative Optimization : Highlighted key buying factors such as premium shops and showrooms, pricing, configuration, location, and investment value. Video creatives showcasing “Double Height Shops & Showrooms” further helped improve lead flow and attract higher-intent prospects.

  • Lead-Quality-Focused Optimization :  Evaluated campaign performance beyond CPL by analysing Qualified Leads and Site Visits. Audience, creatives, geo-targeting, and budgets were continuously optimized based on downstream lead quality.

  • Targeted Geo & Budget Optimization :  Refined targeting within an 8–10 km radius around Wagholi, focusing on high-potential nearby locations and IT hubs. Budgets were dynamically shifted towards stronger-performing campaigns and audiences, supported by competitor and market research.

Impact numbers

  • 40% Reduction in Cost per Qualified Lead (CPQL)

  • 32% Qualified Lead Rate

  • 62% Increase in Lead-to-QL Conversion Rate

  • 15% of Qualified Leads converted into Site Visits

Testimonial

Have been working with Skovian Team for more than 6 months now. One word for their work is “Result”. Our site visits only increased and their strictly adhere to a meticulous process which ensures consistent results. Kavya & Aneri were brand managers who worked with us. Special thanks to them for a hassle free and experienced services. Both of them have provided desired results in all executed campaigns.

Suyash Basate , Jr. Marketing Executive - Triaa Housing

Final line

Skovian strengthened Kosmic Kourtyard Commercial’s lead generation funnel through multi-audience Meta targeting, video-led creative optimization, pricing- and configuration-focused messaging, refined geo-targeting, and continuous CPL & CPQL optimization – driving greater efficiency and lead quality.