Driving Luxury Hospitality Growth: Conrad Pune’s Integrated SEO & Ads Success

Background

Conrad Pune, a premier 5-star hotel in the city’s Central Business District, offers opulent stays, world-class dining, and exquisite banquet spaces for weddings. With its strategic location and luxury positioning, the brand partnered with us to expand its digital presence and capture high-intent audiences across three verticals weddings, staycations, and restaurants while also scaling organic reach through SEO.

Objective

  • Lead Generation: Acquire qualified wedding inquiries through targeted Google Ads and boost organic visibility for suites and banquet services.

  • Traffic & Visibility: Drive luxury-intent traffic for staycations and fine dining while increasing organic search traffic and impressions.

  • Cost Efficiency: Reduce cost per lead (CPL) through data-driven ad optimization and improve SEO keyword rankings to capture free organic traffic.

  • Brand Authority: Position Conrad Pune as the top choice for luxury weddings, fine dining, and leisure stays in Pune.

Challenges

  • Wedding Leads: Limited relevant inquiries and high CPL before optimization.

  • Staycations & Restaurants: No direct lead forms, making campaign success dependent on clicks, CTR, and traffic.

  • High Competition: Competing against other 5-star hotels in Pune for luxury-intent keywords and paid search terms.

  • SEO Limitations: Initially low authority score, unstable rankings, and dependency on paid channels for traffic and leads.

How Skovian helped?

  • Ads Insights
    Wedding Campaigns

    • Refined keywords (brand + competitor) & Redesigned landing page to capture banquet preference, guest count, dates, and budget.
    • Optimized ad copies around luxury positioning & Tested bidding strategies to reduce CPL.
    • Added ad extensions (call, sitelinks, snippets) for greater visibility.

  • Staycations & Restaurants

    • Focused on high-intent luxury keywords along with highlighting premium experiences (poolside, rooftop, brunches, family-friendly packages).
    • Targeted competitor hotel audiences to capture affluent travelers.
  • SEO Insights

    • On-Page Optimization: Refined title tags, meta descriptions, and internal linking while aligning content with high-intent keywords.
    • Content & Authority Building: Guest posts and blogs to build brand authority in luxury hospitality.
    • High-Authority Link Building: Secured backlinks from relevant, credible sources with strong DA/PA.
    • Technical SEO: Improved crawlability, interlinking, and user experience to boost search visibility.

Impact numbers

  • Wedding leads grew by nearly 97.4% within six months
  • Cost per Lead (CPL) dropped by 50% in under a year.
  • Authority Score rose from 27 to 37 over the course of one year.
  • Average Keyword Position improved significantly from 52.7 to 6.8 in 12 months.

Final line

By integrating SEO and Paid Ads, Conrad Pune successfully enhanced its digital footprint across weddings, staycations, and fine dining. Paid campaigns delivered qualified leads at half the earlier cost, while SEO efforts built sustainable visibility and authority, driving consistent growth in website traffic and inquiries. This combined digital approach significantly improved their online presence and lead generation performance.