Elevating lifestyles digitally: the balmoral towers triumph in luxury real estate

Background

The Balmoral Towers is a high-end luxury residential project in Balewadi, Pune developed by Kasturi Housing.

Objective

  • Lead Generation and Conversion: Drive leads and convert them into on-site visits and bookings to maximize engagement and occupancy at The Balmoral Towers.

  • Strategic Multichannel Marketing: Employ a comprehensive marketing approach, utilizing Facebook and Google advertising for direct lead conversion, while concurrently implementing branding strategies specifically tailored for The Balmoral Towers. LinkedIn campaigns were strategically employed to enhance overall brand awareness in the target market.

Challenges

  • New Project Awareness and Lead Quality Balance: Balancing the need for project awareness with generating high-quality leads and maintaining lead flow.

  • Creative Inconsistencies: Experienced challenges with repetitive creatives and pricing discrepancies.

  • Website Enhancement Delays: Website modifications, including form and layout changes, caused disruptions. And website speed issues hampered user experience and lead flow.

  • Not Interested Queries: Approximately 50% of leads expressed disinterest, primarily seeking pricing and possession information.

How Skovian helped?

  • Targeted Advertising: Implemented diverse targeting strategies including open targeting, luxury targeting, IT audience targeting, high intent targeting, and lookalike data targeting.
    Utilized SV data targeting and Booking data targeting, yielding 30-40% quality leads.

  • Forms and Lead Generation: – Emphasized straightforward lead generation through high intent forms and regular forms. – Made monthly adjustments to form structures for pricing updates, maintaining minimal questions for quick customer response and call initiation.

  • Creatives and Brand Targeting: – Implemented website changes including form integration, CTA modifications, and layout adjustments to enhance brand perception and performance.
    Adapted creatives to reflect monthly pricing changes, ensuring a professional presentation and effective communication. 
    Leveraged video creatives to encourage form submissions and initiate calls, resulting in successful targeting and quality lead generation.

Final line

Embark on The Balmoral Towers’ success story, guided by strategic acumen and marketing excellence, shaping a remarkable presence in the luxury real estate landscape.