Smilex: Navigating digital success in the competitive landscape of dental healthcare

Background

Smilex is a premier dental clinic located in Pune, dedicated to offering outstanding oral healthcare services. Their team comprises proficient dentists committed to delivering personalized and holistic dental solutions, including routine check-ups, root canal treatments, and cosmetic dentistry.

Objective

  • Enhance Website Visibility in Pune (Brand Awareness): Increase recognition and familiarity with Smilex brand. Implement effective marketing strategies and create compelling content. Elevate brand presence in the dental clinic industry.

  • Keyword Ranking: Secure top rankings for specific keywords on search engines. Increase online visibility and drive traffic to our website. Aim for top-three search results despite competition from large directories.

  • Local SEO for Greater Business Listings (GBL) Calls: Focus on Pune as primary location. Attract valuable leads through localized SEO efforts. Optimize online presence for local searches.

  • Lead Generation: Augment organic traffic and referral leads through enhanced SEO practices. Stay updated on industry trends and refine SEO strategies. Sustain and expand online visibility for increased lead generation and conversions.

  • Website Event Tracking: Enhance visitor engagement on our website. Motivate visitors to contact or visit our clinic. Implement event tracking mechanisms for optimized lead generation and conversion rates.

Challenges

  • High Competitive Keywords: Smilex encounters challenges with highly competitive keywords that boast a large search volume. Despite diligent tracking, these keywords often exhibit fluctuations in rankings.

  • Limited Scope for Blogs: The absence of client-provided blogs poses a challenge in maintaining a consistently updated website with fresh content on a monthly basis.
  • Leads: Generating high-quality leads solely through the website and Google Business Listing (GBL) calls proves challenging without compelling on-page content, particularly blogs featuring popular keywords.

  • GBL Calls: Securing Google Business Listing (GBL) calls becomes increasingly challenging in the absence of access to content from the client’s end. Our reliance on internally generated content to stimulate calls adds complexity to the process.

How Skovian Helped?

  • GBL Optimization: We focused on optimizing Smilex’s Google Business Listing profiles to increase the volume of calls.
  • On-Page Optimization: Our efforts aimed to maintain robust on-page optimization and optimize keyword density in the backend to improve keyword rankings.
  • Off-page Activities: We prioritized the establishment of backlinks on platforms characterized by high Domain Authority (DA) and Page Authority (PA), particularly for keywords facing intense competition and boasting high search volume.
  • Leads: To enhance the quality of leads generated, we engaged in guest posting and strategically promoted links on niche websites relevant to Smilex’s target audience.

Impact Numbers

  • 200% Increase in Organic Leads
  • Average Keywords Position Improved from 55 to 5
  • 50% Increase in Organic Traffic

Final Line

In summary, Smilex’s strategic approach to optimizing its online presence and lead generation amidst stiff competition underscores its commitment to excellence in the digital healthcare landscape. Through targeted GBL optimization, on-page enhancements, and off-page activities, Smilex has fortified its position as a premier dental clinic. Moving forward, continued adaptation to industry trends will be pivotal for sustaining growth and reinforcing its reputation as a leader in oral healthcare services.