2020 was not exactly a year we hoped for, but there are plenty of reasons to look forward to 2021. Quarantine has brought a lot of changes in our everyday lives. While the virus caused us to distance ourselves from each other socially, technology has brought people together. The pandemic has brought a digital revolution globally, making technology and the internet, an integral part of people’s lives. While the future is uncertain, here are some trends that we think will boom this year.
The Digital Ready Culture
Keeping up with the world is essential in today’s world as newer technologies emerge every day, making a significant impact on our daily lives. Companies are transforming their age-old traditional technology into new upgraded ones. But what does it mean to be digitally ready?
Digital transformation is when a company rethinks its technology, people and workflow for better and more efficient business performance. A robust digital culture is essential for a company in today’s world. Seeing the growth of technology and internet companies will take a step towards a digital-ready culture this year.
Brands that Live their Social Values
To be relevant in 2021 and later, brands will have to think about their social values and express them to their audiences. People today are very aware, knowledgeable and care deeply about the planet, society, cultured, social and human rights, discrimination on the basis of gender etc. As a brand, it is your responsibility to take a stance on these aspects and make it clear to the public. According to a study, brands with good values see a better KPI than brands that don’t focus much on their values. Many digital marketing companies in India, will help you a better brand image garnering a better and sophisticated consumer base to your company.
Work from Home
Working from home used to be a choice, or more like a privilege until last year but times have certainly changed. Work from home has become essential due to the pandemic. It has benefited people in many ways. Not only does it help in social distancing, but it has made people more productive. Companies have realised the benefits of their employees working from home and are accepting it in their company’s culture. Work from home will be a vastly followed trend this year, at least until we find a cure to the virus and eradicate it completely, which is not anytime soon.
Rise of Social Media
People have found a way to be close without being physically present, and social media plays a massive role in it. People are constantly on social media, and companies should see this as an opportunity to reach out to them. Now is the time to create awareness for your brand. If you are looking for an internet marketing company in Pune, Skovian Ventures can help you reach out to your audience.
