Here are the top trends that will be prominent in the digital marketing strategy 2017.
NATIVE ADS WILL RULE THE MARKET
It is the combination of advertisement and editorial that not only fits the style of the website but also includes a call-to-action. Experts say that one should watch for it as native ads do not get trapped into advanced ad blockers.
TESTIMONIALS WITH HIGH CREDIBILITY WILL EARN FAITH
Traditional testimonials will not be that effective in future. Gathering views in local directories will not suffice. Rather, they have to mentioned at several places in the website, e.g. home page, contact page, etc. It will be one of the major digital marketing trends.
MOBILE DEVICES WILL BECOME FURTHER IMPORTANT
From the digital marketing perspective, a separate mobile strategy will be mandatorily required. No business can ignore it in the digital marketing way forward as more than half of searches come from small screens. From look and feel to design and fonts to graphics; everything needs to be mobile-friendly.
VIDEO BECOMES THE ESSENTIAL TOOL
When YouTube is the second most search engine, there is a huge scope of videos in digital marketing. Normal videos, videos made for social media such as Instagram, 360-degree videos; all will play pivotal role in achieving digital visibility.
VIRTUAL REALITY BRINGS A BIG MARKETING OPPORTUNITY
According to the Digital Marketing experts, Virtual Reality or VR has a great power of driving sales and building customer relationship. When attractive visual narratives are created to drag the attention of target audience, it is impossible to ignore it.
CONTENT THAT FOCUSES ON PERSONALIZATION
When the content is written for the specific audience, people will read it for sure (who find it relevant). For others it may not make sense. Those who find it interesting will continue to come to your website again and again. They find it a source of relevant and meaningful information.
IMMERSING EXPERIENCE WILL BE A HOTCAKE
The differentiating line between the reality and the virtual reality becomes further feeble. With the new concepts like Augmented Reality emerge, it is possible to give the feeling to users like they are living the moment.
INFLUENCER MARKETING WILL MATURE IN THE COMING TIMES
Influencer marketing is not a new concept, but it will mature further now. It will be a major part of the digital marketing in 2017. Brands will not only partner with prominent players like Snapchat or YouTube, but they will co-create original content as well.