Driving Real Estate Conversions: Clover Realty’s Ads-Driven Lead Generation & Performance

Background

Clover Realty & Infrastructure Pvt. Ltd. is a trusted developer with a legacy dating back to 1974, delivering projects across residential and plotted developments. For this engagement, we focused on three active projects

  • Clover Casa 30 — A boutique 3-acre enclave of 30 RERA-registered NA plots (1,600–3,200 sq ft), ready for possession. Campaign run: May → Nov 2025.
  • Clover Windermere — A lakefront plotted community in Shirwal offering plots 3,500–10,000 sq ft. Campaign run: Jun → Nov 2025.
  • Clover Casablanca —  A 10-acre low-rise condominium project (1–3 BHK) in Talegaon, with Western Ghats views.

Target audiences included premium homebuyers, second-home seekers, investors, and custom-home builders in Pune / nearby Maharashtra micro-markets. Campaigns were executed primarily on Meta lead-gen.

Objective

  • Lead Generation & Bookings: Drive high-quality enquiries and convert them into site visits and bookings for Casa 30 and Windermere.

  • Cost Efficiency: Reduce Cost Per Lead (CPL) vs ₹800 benchmark and improve Cost Per Qualified Lead (CPQL).

Challenges

  • Extremely Narrow Buyer Segment: The project catered to a very specific audience interested in plots and second homes. This reduced the overall pool of potential buyers and required hyper-accurate targeting to avoid wasted spend.

  • Inconsistent Lead Quality Despite High Volume: Generating leads wasn’t the issue, but filtering out low-intent, duplicate, or junk leads proved challenging. Without strong qualification mechanisms, the sales team risked spending time on non-serious prospects.

  • Underperforming Search Campaigns Due to Landing Page Issues: Google Search potential couldn’t be fully leveraged because the landing page lacked proper optimisation — slow load times, unclear messaging, weak CTAs, and tracking inconsistencies impacted both conversion rate and campaign learnings.

How Skovian Helped?

  • A Meta-first lead generation strategy, supported by open campaigns, was aligned to the plotted-development buyer funnel—highly visual, consideration-led, and intent-driven.

  • Strict targeting discipline (interest-based + open 29+ audiences) combined with form-level filtering significantly improved lead quality and reduced low-intent inquiries.

  • Strong, purpose-built creatives (project-led visuals for Casa 30 and carousel storytelling for Windermere) played a key role in uplifting Qualified Lead % and site-visit progression.

  • Tight budget control and rapid optimisation, including pausing underperforming channels while landing pages were being refined, helped maintain efficiency and focus spend on high-intent demand.

Impact Numbers

  • In just 6–7 months, we built a strong and consistent pipeline of genuine homebuyers across 3 premium projects, ensuring sustained high-intent demand.
  • Approx. 35% of total inquiries matured into Qualified / high-intent leads, clearly validating the quality and relevance of demand generated.
  • Around 20% of qualified prospects progressed to the site-visit stage, reflecting strong buyer intent, serious consideration, and effective follow-through.
  • The campaign concluded with successful deal closures and tangible revenue impact, demonstrating that the strategy delivered not just leads, but real business outcomes.

Final Line

Overall, the project not only strengthened Clover Realty’s digital footprint but also created a consistent pipeline of high-intent buyers, proving that a structured ads ecosystem can drive measurable site visits, verified bookings, and long-term brand trust in the premium plotted-development segment.