GIC India Website Design, Development and Digital Marketing

GIC India Website Design, Development and Digital Marketing 2019-07-04T15:57:44+05:30

Project Description

Case Study


General Industrial Controls Private Limited (GIC) is a reputed manufacturer of Process Control, Instrumentation and Automation products. This company was the first ever to launch Timers and Time Switches in India. Today, GIC is an ISO 9001:2015, IATF 16949 certified organization with state-of-the-art manufacturing facilities that deal with “Design to Delivery” all under one roof. Started almost 4 decades back, GIC today has successfully innovated and pushed boundaries like none other.

The Challenge

  • Generate Gross Leads & effective integration with CRM
  • SEO ranking and bring relevant traffic to the website
  • Create brand awareness and get engagement on LinkedIn

Our Solution

  • Targeting was more focused on B2B industries and vendors.
  • During the website revamp, each product was assigned its specific PDF catalog for the betterment of User Interface.
  • For increasing Social Media engagement our posts highlighted the applications of products instead of the product only.

Media Channels Used

  • Google Ads
  • Industry related posts (LinkedIn)
  • Website revamp

The Result

The number of relevant & quality gross leads went up by 50 %
Social Media Impressions increased by 50%
The count of Social Media followers increased by 60%
Total SEO results went up by 40% which eventually led to an overall increase in the organic traffic as well.