Less is More
Look around and you will see ‘Minimalism’ in almost every aspect of today’s life. The ‘less is more’ philosophy is fast becoming the norm in web designing and digital content space as well. Rightly so, more and more art hubs and web design services in Pune are adopting minimalism in their stream of work.
After a myriad of colourful and vibrant elements dominating the scenario, it is finally the triumph of the simple and lucid web designs that do a better job of getting your target audience hooked on to the web site for a larger duration. And of course, an interested audience has a greater chance of converting into a greater number of warm leads and ultimately, better sales. If you are someone who is looking to create Minimalistic web designs, then here are several guidelines that you should consider as listed by Skovian, a leading web development company in Pune.
Web designs with a limited colour scheme are currently in vogue. Monochromatic and subdued colour schemes that highlight the content are preferred by viewers and the brand custodians alike. It highlights the content and ensures that the brand message does not get lost in the colours.
Maximum Negative Space
Negative Space or White Space is the space achieved by cancelling out any unnecessary and repetitive elements from the web design. The fewer the elements, the larger the negative space. The prime advantage of negative space is that it directs attention to the required areas. It also aids the viewer to grasp the content in a faster and easier way.
Simpler Texts & Fonts, Better Messaging
A principle adopted by most web development companies in Pune and elsewhere, the simpler the text, the better the chance of the messaging communicated to the target audience. Use of simple legible fonts and bold, neat typography ensure a larger user dwell time leading to better conversion rates.
Lucid Web Design
Lucid web design has several advantages. The simple design ensures a faster downloading speed and hence does not keep the user waiting or disinterested. Easy accessibility is the key to better website visits.
In today’s constantly changing technology your web design must adapt to numerous formats based on the media consumption of your target audience. Minimalistic design helps in enabling a responsive website that increases viewer accessibility. It is also important to take into consideration decent user interaction avenues like a Chatbot and an Enquiry Form.
Overall, minimalistic design is preferred and works better for both, the brand as well as the viewer. Your web design must follow the above guidelines to maximize the interaction and business of your website. There are many web development companies in Pune that have expertise in creating minimalistic web designs for their respective clients. Many leading web design services in Pune like Skovian customize web design to suit specific requirements. It is always a good idea to get professionals to design your website. For a great design is always the starting point of successful customer conversion.